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CMM 220: Principles of Strategic Communication


This research guide serves as an accompanment to CMM 220: Principles of Strategic Communication.  CMM 220 focuses on the history, theories, and practice of Public Relations and Advertising.  Public Relations and Advertising, as fields of study in the library world, often overlap with resources related to Business and Communications.  This guide will offer search examples and resources related to all.

clouds with gears and arrows for marketing

Search Discovery for journal articles, eBooks, and more