LibGuides: MKT 422: Marketing Research: Topics, Concepts

Topics, Concepts

Sample Articles

Welcome to the TikTok Economy. (cover story)
O’Brien, J. M., & Toreno, J. (2021). Fortune, 184(2), 112–124.
Emoji rhetoric: a social media influencer perspective.
Ge, J., & Gretzel, U. (2018). Journal of Marketing Management, 34(15-16), 1272–1295.
The positive effect of not following others on social media.
Valsesia, F., Proserpio, D., & Nunes, J. C. (2020). Journal of Marketing Research, 57(6), 1152–1168.

Name(s) of algorithms
Names of Apps, etc.
Social media
Online shopping
5G
Spotify
TikTok
Instagram
Google
Facebook (Meta)
Twitter
YouTube

Sample Articles

Navigating the new era of influencer marketing: how to be successful on Instagram, TikTok, & co.
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). California Management Review, 63(1), 5–25.
Behaviorally targeted location-based mobile marketing.
Bernritter, S. F., Ketelaar, P. E., & Sotgiu, F. (2021). Journal of the Academy of Marketing Science, 49(4), 677–702.
Acquisition method of users' browsing behavior preference based on the fusion of social network link and theme model.
Liu, X., Zhou, Y., & Wang, Z. (2019). Journal of Intelligent and Fuzzy Systems, 37(1), 493–508.

Personally identifiable information
Digital footprint
*Behavioral targeting
*Online profiling
Crowd source (-ed, -ing) data
Recommender systems
Cross device tracking
Geotagging
Consumer (preferences)
Consumer surveys
Identity management
Location tracking
Influencer marketing
Kidfluence
Disclosure warnings
Data mining

Sample Articles

Consumer and object experience in the internet of things: an assemblage theory approach.
Hoffman, D. L., & Novak, T. P. (2018). Journal of Consumer Research, 44(6), 1178–1204.
The positive effect of not following others on social media.
Valsesia, F., Proserpio, D., & Nunes, J. C. (2020). Journal of Marketing Research, 57(6), 1152–1168.
Metadata Management Tools Market Size, Share & Trends Analysis Report
By Metadata Type (Business, Technical, Operational), By Deployment (Cloud, On-premise), By Application, By End-user, By Region, And Segment Forecasts, 2022 - 2030

IoT (Internet of Things) SIot (Social Internet of Things)
User data
Metadata security
Metadata privacy Privacy warnings
Data analytics
Marketing
Location-based marketing
Privacy
Data security failures
Cloud computing
Fog computing
E2EE (end to end encryption)
IDS (intrusion detection systems)
Trust management (automated decision making)
Artificial intelligence
Data protection