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Marketing Research (MKT 422)

 

 

 

 

 

 

 

 

 

What is the historical market for . . . ?
What are the market forecasts and estimates?
What are the major drivers, restraints, and opportunities?
Who are the major players and what shares of the market do they hold?
How is the competitive landscape?
What are the recent developments in . . . ?
What are the different strategies adopted by the major players?