LibGuides: MKT 422: Marketing Research: Data, Surveys, etc.

Data, Surveys, etc.

Data Sources for Demographic Research (Pew Research Center)
Statistical Abstract of the United States
American Community Survey (Census Bureau)
Statista
Requires a subscription, but one can identify a wealth of variables to use with open-source materials.
Research and Markets
Not free, you can view the table of contents and methodology
Pew Research Center: Internet & Technology
A nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis and other data-driven social science research.

Sample Reports & Surveys